What does it look like an a micro level, how you manage it end to end I have heard of some small business getting burned with an initial $2K-10K campaign for someone to run a set of ad copy, and ad creative that didn’t work, leaving the business with nothing to show and a broke bank account. A good google ads agency knows how to drive growth for small businesses with scalable tactics... https://www.quleiss.com/google-advertising-agency/