Beyond the operational benefits, shared licensing fosters a mutually beneficial partnership between hosts and content creators. Hosts gain access to a broad array of high-quality content, while creators receive wider exposure and financial rewards. This collaboration creates a symbiotic ecosystem, where both hosts and creators thrive, ultimately enhancing the value http://journal.ussh.vnu.edu.vn/files/journals/2/articles/5515/submission/original/5515-28126-1-SM.html